A Book Review at
Yesterland
Book Review:
FOUR DECADES OF MAGIC
Scan of front cover of image for book review of Four Decades of Magic

Celebrating the First Forty Years of Walt Disney World
 
a collection
of essays

compiled by
Chad Denver Emerson

Ayefour
Publishing
2010

400 pages
trade paperback
5.5" x 8.5"
 

Reviewed by
Werner Weiss
April 29, 2011

It’s no secret that 2011 marks the 40th anniversary of Walt Disney World. The “Vacation Kingdom of the World,” as it was originally tagged, opened on October 1, 1971. It’s a good time to reflect on the how Walt Disney’s vision for a Disneyland East and the real city EPCOT have evolved into what it is today.

Scan of back cover of image for book review of Four Decades of Magic

Contributors:

Tom Corless,
Michael Crawford,
Jason Diffendal,
Greg Ehrbar,
Sam Gennawey,
Didier Ghez,
Adam Goswick,
Scott & Carol Holmes,
Debra Martin Koma,
Jim Korkis,
Mike Lee,
Chuck Mirarchi,
Lou Mongello,
Foxx Nolte,
Jeffrey Pepper,
Michael Scopa,
George Taylor,
Kevin Yee

foreword by
Jim Hill
 

With the milestone 40th anniversary in mind, Chad Emerson—a Professor of Law at Faulkner University and author of the 2010 book Project Future: The Inside Story Behind the Creation of Disney World—had an idea for new book. Emerson would reach out to bloggers, website authors, and podcasters who had demonstrated a passion for Walt Disney World and its history. He would invite these experts to contribute one or two chapters each, dealing, in some way, with the first 40 years of Walt Disney World.

The book would not attempt to present a complete chronology of the 40 years. Instead, the authors would each choose one or two interesting topics. The goal was to publish a collection of essays, each reflecting the knowledge, perspective, and style of its author.

The resulting book, Four Decades of Magic: Celebrating the First Forty Years of Walt Disney World, contains 28 essays, an introduction, and a foreword.

Image for book review of Four Decades of Magic

Michael Crawford and Sam Gennawey both wrote articles that begin with Walt Disney’s vision of EPCOT.
(2011 photo of Disney Florida Project map in Walt Disney: One Man’s Dream at Disney’s Hollywood Studios)

When I first saw the list of contributors, I recognized more than half the names. Kevin Yee and Sam Gennawey are well-known to readers of MiceAge for their excellent weekly columns. Jim Korkis collaborated with me on several Yesterland articles; he is highly respected for his work at several of the best-known Disney fan websites and for his recent book, The Vault of Walt. Mike Lee is man behind the terrific Walt Disney World history website, Widen Your World.

In most cases, when I didn’t immediately recognize names on contributor list, it turned out that I was aware of their work, just not their names. For example, Foxx Nolte is the blogger FoxxFur at Passport to Dreams Old & New. George Taylor runs Imaginerding.com. And Chuck Mirarchi is a columnist for WDW News Today.

Image for book review of Four Decades of Magic

Jim Korkis wrote “For Your Pleasure: The Mythology and Reality of Pleasure Island.”
(2009 photo of one of the remaining backstory plaques at Pleasure Island)

The authors picked topics that they know well.

Jim Korkis has spent years piecing together the real history of Pleasure Island and its convoluted backstory. (The story is that all the buildings of Pleasure Island once belonged to entrepreneur Merriweather Adam Pleasure.) Korkis has given presentations on the subject and has written shorter articles. In Four Decades of Magic, Jim provides a thorough 18-page essay, which brings it all together.

Another of my favorite essays is “Joe & Carl, Two Men Who Built the World,” by Didier Ghez from the Disney History blog. It’s about Joe Fowler and Carl Bongirno who tackled challenge after challenge to transform Disney’s swamps and forests into Walt Disney World by the planned opening date. Ghez uses long quotations to let the people who lived through it tell much of the story.

Michael Crawford of Progress City, U.S.A. describes how the defunct Horizons attraction at EPCOT Center was conceived and what it offered. There are fascinating details about the discussions with General Electric and early ideas that were considered and abandoned.

Your favorite essays might be different than mine.

Image for book review of Four Decades of Magic

Jason Diffendal wrote about the Walt Disney World Monorail System. (2008 photo)

As I read the various essays, I realized that Emerson picked an excellent roster of Walt Disney World experts. I enjoyed their work very much.

I wish I could have unqualified enthusiasm for everything about this book. Unfortunately, I can’t.

The book needed a copy editor, but it didn’t have one. Most chapters are quite professional anyway, but a few have glaring problems with punctuation, capitalization, nomenclature, and wording. Throughout the book, it would have been good to have consistent style standards for when and how to use italics, quotation mark, dashes, and commas. I can appreciate that this book is essentially a labor of love by all involved, and professional copy editors are costly. However, even if Chad Emerson had personally put in a day or two of additional effort, the result could have been a more professional, easier-to-read book.

Image for book review of Four Decades of Magic

Jason Diffendal also wrote about Spaceship Earth. (2002 photo)

The essays are in alphabetical order by the author’s last names. That was an easy approach and may have avoided offending any authors. However, it presents an odd flow to the reader. There are cases where one essay could have been a good lead-in to another, but, instead, related essays are scattered throughout the book. Two essays about the Hoop Dee Doo Revue (one by Greg Ehrbar and one by Chuck Mirarchi) are separated by ten other essays. Sometimes there’s a happy coincidence, such as the “History of the Contemporary & Polynesian Resort Hotels” by Chuck Mirarchi being right before “Walt Disney World Hotels That Never Were” by Lou Mongello of WDW Radio; it’s a good thing both authors’ last names begin with M.

Image for book review of Four Decades of Magic

Adam Goswick wrote about Disney’s (now ESPN) Wide World of Sports. (2009 photo)

I realize that the authors picked their own topics, but that made for a collection that doesn’t really deliver a perspective on the four decades of Walt Disney World. That’s fine long as you know going in that this is an anthology of random topics about Walt Disney World—which is why I’m mentioning it here.

I wish more chapters had footnotes and/or bibliographies (some do, some don’t), or at least authors explaining how and why they know the details. Apparently, the authors were not given guidelines in this regard. While I realize these are not academic papers, I sometimes wished that I could have had more complete confidence in the “untold stories” in the book. I’ve read enough prior work by most of the contributors to trust their work, but, in some cases, I wondered where the information came from.

These observations don’t mean that I think it’s a bad book. It contains very good essays, which makes it a shame that the final product lacks some of the care that one expects from a published book.

I feel good about recommending Four Decades of Magic to anyone who is interested in the subject matter. Because it’s a collection of essays, it’s the kind of book that you can read for 10 minutes here and 30 minutes there. It would be good vacation reading—especially if your vacation plans include Walt Disney World.
 

 

Four Decades of Magic is out-of-print. New and used copies are available through Amazon, but not from Amazon itself. New copies are priced at collector pricing levels.


The Yesterland Bookstore has closed. It’s gone to Yesterland.

In the past, Yesterland had affiliate links to Amazon. There was even an online Yesterland Bookstore hosted by Amazon. It was a good way for me to earn commissions while making Yesterland readers aware of books and DVDs that might interest them.

Image for book review of Four Decades of Magic

A page from the Yesterland Bookstore before it closed on April 15, 2011

Amazon recently “fired” Yesterland.

It was nothing personal. The only thing that I did wrong was to be a resident of Illinois.

Normally, out-of-state retailers with no physical presence in a state do not collect sales tax from residents of that state. That’s how it’s been since the days of mail order catalogs, long before the Internet. However, retailers with a bricks-and-mortar presence in a state must collect applicable sales tax, even on online purchases fulfilled from an out-of-state warehouse.

In Illinois, companies like Amazon and Overstock.com had a competitive advantage over companies like Walmart, Sears, and Barnes & Noble that have to collect sales tax. And the State of Illinois, with a serious budget deficit, looked longingly at the potential sales tax revenue from the boom in Internet retailing.

Illinois retailers lobbied for legislation. They called it the Mainstreet Fairness Bill, but it was widely nicknamed the Amazon Tax. The legislation expanded the definition of a “retailer maintaining a place of business in this State” to include affiliates. It passed with strong bipartisan support.

Perhaps some backers of the bill thought Amazon would actually begin collecting 6.25% on purchases by Illinois residents. But Amazon did the logical thing. When the governor signed the bill, Amazon quickly notified Illinois-based Amazon affiliates that they would be terminated as of April 15, 2011.

There had been around 9,000 Amazon affiliates—websites with links to Amazon—in the Land of Lincoln. Now there are zero. They even “fired” film critic Roger Ebert.

The bill did nothing to eliminate Amazon’s competitive advantage, so the bricks-and-mortar retailers in Illinois have gained nothing. The State of Illinois will no longer collect income tax from the commission income of affiliates in Illinois, which means less revenue for the state. And many website owners in Illinois will have less money to spend in Illinois—and that includes me.

Oh well!

 
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© 2011 Werner Weiss — Disclaimers, Copyright, and Trademarks

Updated December 16, 2012.

Images of front and back covers of Four Decades of Magic: Courtesy of Ayefour Publishing.
The photos in this review are not from the book.
All photos by Werner Weiss.
 
Disclosure per FTC guidelines: Werner Weiss received a free review copy of Four Decades of Magic from Ayefour Publishing. Mr. Weiss does not receive any financial consideration from Ayefour Publishing or the authors of the book. When readers order the book from Barnes & Noble using one of the links on this site, Mr. Weiss receives a commission from Barnes & Noble.