McDonald’s
presents Dinoland U.S.A.
Yester World
Animal Kingdom
at Yesterland.com

Sure. There are plenty of attractions sponsored by corporations at the theme parks at Yesterland and Yester World. But here’s a case of a corporation sponsoring an entire land!

Let’s take a walk around Dinoland, the land of Golden Arches.

Disney’s Animal Kingdom entrance arch: 2007 by Allen Huffman.
Go over the bridge into the land with the well-known logo.
 
Disney’s Animal Kingdom entrance sign: 2007 by Werner Weiss.
“Over 3 Billion Unearthed”—that’s a lot of fossils.
 
MBoneyard Fossil Fun Site: 2007 by Werner Weiss.
Visit the dinosaur playground with your single-digit-aged kids.
 
Dinosaur attraction sign: 2007 by Werner Weiss.
Here’s the attraction formerly known as Countdown to Extinction.
 
Dinosaur “The Time Rover” banner: 2007 by Werner Weiss.
“The Time Rover” is made possible by a grant from you-know-who.
 
Animal Kingdom movie sign parody: 2006 by Werner Weiss.
Check the movie billboard near Chester & Hester’s Dino Rama.
 
Animal Kingdom Theatre in the Wild: 2007 by Werner Weiss.
You deserve a show today.
 
Petrifries at Disney’s Animal Kingdom: 2006 by Werner Weiss.
Make a meal out of McDonald’s French Fries.
 
Chair on Restaurantosaurus roof: 2007 by Allen Huffman.
Look up onto the roof of the Restaurantosaurus porch.
 
Skeleton of Sue, the T-rex (exact replica): 2007 by Werner Weiss.
Say hello to the replica of Sue, the biggest, most complete T-rex.
 
plaque about Sue, the T-rex: 2007 by Werner Weiss.
Read about Sue. Then plan a trip to Chicago to see the real thing.
 
McDonald’s Styracosaurus poster: 2007 by Werner Weiss.

 
McDonald’s “Food, Fangs, and Fun” poster: 2007 by Werner Weiss.

 
McDonald’s Crocodilian poster: 2007 by Werner Weiss.
Admire the clever posters near Dinosaur.
 

Disney’s Animal Kingdom opened April 22, 1998, slightly less than two years after McDonald’s Corporation and The Walt Disney Company announced their 10-year global marketing alliance. (For more about the alliance, see McDonald’s Food at Walt Disney World). Thanks to the alliance, McDonald’s was the sole corporate sponsor of Dinoland U.S.A. for the first decade of Disney’s Animal Kingdom.

There were a lot of McDonald’s logos throughout Dinoland U.S.A. But they weren’t annoying. As park guests, we know that corporate sponsorships are part of the game.

The marketing alliance ended. Disney and McDonald’s didn’t work out a new sponsorship deal for Dinoland U.S.A.

In 2008, the McDonald’s logos disappeared from Dinoland U.S.A. That didn’t mean that the land shut down. It only meant that The Walt Disney Company would no longer get the sponsorship revenue.

Have you read about McDonald’s Food at Walt Disney World?


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© 2009 Werner Weiss — Disclaimers, Copyright, and Trademarks
 
Updated October 28, 2010.
 
Photo of Disney’s Animal Kingdom entrance arch: 2007 by Allen Huffman.
Photo of Disney’s Animal Kingdom entrance sign: 2007 by Werner Weiss.
Photo of Boneyard Fossil Fun Site: 2007 by Werner Weiss.
Photo of Dinosaur attraction sign: 2007 by Werner Weiss.
Photo of Dinosaur “The Time Rover” banner: 2007 by Werner Weiss.
Photo of Animal Kingdom movie sign parody: 2006 by Werner Weiss.
Photo of Animal Kingdom Theatre in the Wild: 2007 by Werner Weiss.
Photo of Petrifries at Disney’s Animal Kingdom : 2006 by Werner Weiss.
Photo of chair on Restaurantosaurus roof: 2007 by Allen Huffman.
Photo of skeleton of Sue, the T-rex (exact replica): 2007 by Werner Weiss.
Photo of plaque about Sue, the T-rex: 2007 by Werner Weiss.
Photo of McDonald’s Styracosaurus poster: 2007 by Werner Weiss.
Photo of McDonald’s “Food, Fangs, and Fun” poster: 2007 by Werner Weiss.
Photo of McDonald’s Crocodilian poster: 2007 by Werner Weiss.